Search engine optimization is one of our core competencies here at Internet Marketing Geeks. Our expert marketers have spent the last two decades honing their search engine optimization strategies in some of the most competitive verticals, in the most competitive markets in the U.S. and Canada.
A coordinated, strategically planned SEO campaign can push your website to the top of Google’s search results. All it takes is the knowledge of how to execute search engine optimization and time to let the strategies work.
Still not enough to convince you we know what we are doing? Take a look at the following graphs that show the SEO results we were able to obtain over the course of 12 months for keywords in the law firm vertical, an extremely competitive market.
As you can see, we were able to move both of these clients from around page 4 of Google for these terms, to the first page of Google results in one year. This includes dealing with Google algorithm updates along the way!
What is SEO?
SEO stands for Search Engine Optimization. It is the sum of the strategies and tactics used by a website owner to rank their web pages higher in the organic section of a search engine’s results pages.
SEO evaluates the over 200 factors that Google, or any search engine, looks at to determine how a particular web page ranks, and tries to optimize those factors to be better than their competitors.
To simplify, it can be a good exercise to just consider three main objectives: Expertise, Authority and Trustworthiness (EAT). If you can prove to a search engine that you have more of those three things that any other web page – you will rank well.
How can I improve EAT on my website?
EAT (Expertise, Authority, Trustworthiness) can be improved for your website in a variety of ways. The five easiest are:
– Include Author Names & Biographies for All Editorial Content
– Invest in Personal Branding
– Cut or edit content on your site that is low quality
– Invest in Technical Security
– Moderate User-Generated Content
Let’s Talk About How SEO Can Help Your Business
We would love the chance to talk with you about your goals for growing your business online. Our SEO experts are standing by and ready to evaluate where you are now, and propose a plan to get you where you want to be. Reach out to us today and let’s schedule a meeting to chat.